Øresundsbron
Brand experience
Web design
UX design
UI design
WCAG
Øresundsbro Konsortiet is a Swedish-Danish company owned equally by the Swedish and the Danish state. The company owns and operates the Øresund bridge between Denmark and Sweden.
The Øresund Bridge identified a pressing need to develop and modernize its corporate site. The primary goals were to facilitate effective communication with the media, stakeholders, and the general public, while also enhancing brand positioning and strengthening its image.
We carried out a comprehensive review of the existing digital platform, examining the visual identity, guidelines, image banks, typography, color palettes, illustrations, icons, WCAG compliance, and any existing design systems. This thorough analysis provided us with a solid foundation to deliver the following: New Concept, New Homepage, New Landing Pages, New Components for Content and Functional Pages.